Partnership articles
Gwen O'Donnell
Producer @ True Stars | New Media, Marketing Communications
Virtually Irresistible: Digital Fashion Week NYC 2024
Clare Tattersall, the visionary behind Digital Fashion Week, arrived fashionably early to the digital-wearables party. Her event, celebrated in New York, Milan, and Paris, elegantly bridges the gap between real-life (IRL) and virtual design realms.
At the recent showcase in New York’s Fashion Institute of Technology (FIT), models, both human and holographic, graced the catwalk. The event kicked off with an avant-garde dance merging a human ballerina and a holographic figure, symbolizing the fusion of humanity and technology
Designers then presented their contemporary styles, soon to hit stores in cities on Earth and even on platforms like Roblox. The mortal models, wearing futuristic attire appropriate for both office and Fortnite, made clear that the future’s bright. And stylish.
Are you too sexy for your shirt? (So sexy, it hurts?) Envision yourself twinning with your
chic avatar as designers and brands alike take to the metaverse – building community
and engagement by promoting self-expression in the form of digital-wearables with real-life counterparts.
Tattersall initiated Digital Fashion Week with the aim of offering insight into the future of the fashion industry through unconventional approaches to interacting with fashion. Prior to establishing Digital Fashion Week NY, she collaborated on a software project to streamline the design-to-sales process into a unified virtual experience and contributed to the development of wearable technology products.
About Digital Fashion Week
Digital Fashion Week is the lens through which we can see the future of the fashion industry. A hybrid fashion show and immersive exhibition, DFWNY explores the shifting realities of fashion as seen through the optics of IRL X URL. By juxtaposing new technology with top fashion designers, the show explores innovative ways of wearing, interacting with and discussing fashion. Digital Fashion Week aims to influence the future of fashion by exploring innovation in the fashion industry from design concept to consumer. Follow DFW on Instagram, @digitalfashionweeknyc.