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Cassie Doubleday

Head of Growth @ Reef Chain

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Decentralized Media: Is It The Future?

The dream is to build a new future of media where we can trust what we read and believe who is behind the screen. Web3’s ethos not only empowers technology but people, and Web3 media offers itself as an inclusive and interactive alternative to the tired media machine via the decentralized model — and the deep Bitcoin spirit of access.

The current state of media is grim: Canadian news was banned from Google due to Canada’s new Online News Act, requiring big tech players to pay for news being distributed on their sites. Censorship still exists across the world, especially in places like Russia and China where people may need it most, and fake news spreads like bed bugs. Not to mention, only a blink ago, COVID-19 media swept us up globally, sharing fiction and reality faster than the virus itself. 

Despite the tears for the current state of affairs, access to information is at a record high thanks to social media, which we could say, is one of the best gifts to come from Web2. Social media can take many medals for opening doors that we didn’t even know were locked. Giving access to information to people, who before social media, were muted while they screamed. Now we see and hear screams everywhere, for fun and for fear. We have YouTube, podcasts, TikTok, X, and X Spaces — one of the leading Web3 news sources for our tribe — Instagram, and Grandpa Facebook, which still has the most users of all. Web2 did make some heavy moves for us, trailblazing access, giving light to those who needed it most, and helping us build connections beyond our wildest dreams.


Here we are now: Web3, a baby made from ‘fake internet’ money and a disdain for authority. Web3’s foundation, we could say, is Bitcoin. Bitcoin’s ethos — autonomy, access, and anonymity — is the seed that grew us into what we now call Web3. And while some might say it’s jargon, buzzy, and overused; the word unites those of us who want change, who want the truth, who want autonomy, access, and anonymity. We could say it’s less of a buzzword and more of an identifier for a tribe. So, how’s our tribe doing with its information?

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We connected with four different people from all over the world, and in different areas of Web3, to find out what they think about the current state of Web3 media. We asked them each the same four questions. Meet our roundtable.

Please note: some of the quotes were refined for readability.


We asked four web3 community members about decentralized media

When You Hear The Phrase “Decentralized Media” What Do You Think?

Michaela (Mika) Lallouz, Web3 advisor to Seedgroup and CCO of an XR tech company Od Labs | Dubai:


When I hear the phrase “decentralized media,” I think of open-source platforms where the code is publicly available for scrutiny and contribution. This transparency allows users to see exactly how things work and how decisions are made, making the platform more accountable and democratized. It represents a shift away from opaque, centralized systems, enabling a more authentic and transparent flow of information.

Justyn Czekański, strategy and innovation consultant for WEB3 companies | Poland:

I would see decentralized media as an opportunity to remove the great intermediaries from the equation and allow for a more just Internet where creators can easily protect their content, their audience, and their freedom. Just like DeFi means easier access to financial tools independent of large players, decentralized science means that research can thrive without selling the researchers’ souls to whoever provides the grants. Decentralized media may become a way to restore the rightful place of the creators as they are the main value of any media. 

Yasmina Kazitani, Chief Marketing Officer @Interverse | United Kingdom:

Media in Web3 is still very amateurish as the majority only report news and no investigation or in-depth articles are written. The media industry is still very small and limited to the majority of crypto news and infrastructure news. 

Nolan Ether, Web3 community member, and project advisor | United States:

Media co-owned and co-created by the people who create the value.  

To read the rest of the article:

Link here

About TrueStars:

True Stars is a vibrant community-centered media network that explores creativity and lifestyle at the intersection of web3 and emerging technology.


Our unique contributor network, The Constellation, enables collaboration among passionate writers and citizen journalists from around the globe. As a community-driven media space, it allows creators to authentically connect, collaborate, and shape culture. Through web3 models, we reward risk-taking creativity and empower emerging contributors.

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