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Anisha Katoch
Digital Fashion Specialist / 3D Fashion Designer

  • LinkedIn
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As a digital fashion creator with a background in traditional fashion design, I initiated my career in menswear and smoothly transitioned into digital fashion by working with CLO Virtual Fashion.

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Digital fashion spans a wide range of innovations, from virtual fashion shows and digital-only fashion brands to immersive online shopping experiences. At its core lies the concept of digitizing garments and accessories to enable consumers to interact with fashion in entirely novel ways.  v

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Digital/3D Fashion is already extensively used in the fashion industry for sampling stages and production, facilitating efficient design iterations and effective communication across the supply chain, thereby reducing the number of samples and promoting sustainable production methods.

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Virtual try-on technology fosters inclusivity and diversity in fashion by empoweringusers to visualize how different garments will look on their unique body shapes and sizes.

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One of the most practical applications of digital fashion is virtual try-on technology. This
advancement presents an exhilarating prospect for both brands and consumers. It comes in
various versions, ranging from virtual trial room plugins to existing e-commerce websites and
augmented reality (AR) filters, allowing users to virtually try on garments through their
smartphones. Just imagine being able to experiment with different outfits without setting foot in a fitting room or waiting for items to be shipped. Virtual try-on solutions utilize advanced computer vision and AR technologies to overlay virtual clothing onto a user's image in real-time, delivering a seamless and immersive shopping experience.


Moreover, virtual try-on technology fosters inclusivity and diversity in fashion by empowering
users to visualize how different garments will look on their unique body shapes and sizes. This
inclusivity promotes a sense of empowerment among consumers and encourages brands to
embrace more diverse representation in their designs.

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From a business standpoint, virtual try-ons offer exciting opportunities for brands to enhance
customer engagement and drive sales. By integrating virtual try-on experiences into their online
platforms, brands can create captivating, immersive shopping journeys that set their offerings
apart in a competitive marketplace. Additionally, virtual try-on data can offer valuable insights
into customer preferences, assisting brands in optimizing their product offerings and marketing
strategies. It is crucial to consider the challenges related to the significant volume of returns and
the resulting financial losses.


However, while virtual try-on technology has made significant strides, it is important to
acknowledge that there are challenges to overcome, particularly regarding accuracy and
realism. Addressing these challenges will be pivotal in ensuring that virtual try-on experiences
deliver on their promise of authenticity and reliability as technology continually advances.

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